Zara Bates

Creative Director

Pronouns: She/her

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Zara Bates is Founder and Creative Director of You Collective, an AoEC accredited executive coach, strengths-based expert, psychologist, consultant, keynote speaker, and facilitator of authentic and conscious leadership, trusting and connected teams, and infinite organisational cultures.

With over 15 years’ experience, Zara has coached and advised thousands of business leaders across a wide range of sectors to practically apply key leadership and culture strategies. Her clients include HSBC, Siemens, Santander, Takeda, World Bank Group, BNP Paribas, Moonpig, Photobox, BBH, Farfetch, Boots, Innocent, Equinor and many others.

She is invited to speak globally on the strengths approach, organisational culture and authentic leadership, and will always bring buckets of energy, passion and humour to these topics that she loves. Passionate and driven to create meaningful moments that challenge and transform people positively. Creating a space for people to talk their truth and do more of what they love.

Before founding You Collective, Zara was Head of Training and Integration at Strengthscope, enabling multinational global organisations to create positive productive cultures through a strengths-based approach. Prior to this, Zara had 10 years heading up leadership development teams in psychology consultancy firms, creating strategic solutions to people development, culture change, leadership and team dynamics.