We don’t know how long we’ll live, but we know we are living longer

Researchers and scientists predict that by 2030, people on average will live past 100 years old, and the fastest growing age group are those above 65 who are thriving and wanting to continue working past retirement.

So, as we find ourselves working where a multigenerational workforce is now the norm, it is important we understand each generation, appreciating their unique preferences, habits and behaviours, so we can realise its power.

Some common misconceptions of the different generations

Yes, there are similarities across each life stage, but there are also stereotypes that exist that can create bias, confusion and conflict at work. We’ve all heard of the stereotypes of the Traditionalists who are resistant to change and prefer stability, the tech adverse Boomers, the fiercely independent Gen X who focus on individual versus team success, and The Millennials and Gen Z who are lazy and don’t care about work.

In a recent coaching session, one of my clients told me his biggest challenge was his inherited team of “Dinosaurs”. He said he felt lost as it was too difficult to change their behaviours and outlook. Another coachee, who works with a younger team, was frustrated as she found her team disengaged and unwilling to work the hours she does. And finally, when discussing recruitment for a further client, he was adamant he wanted the same generational workforce to “maintain the right culture”. In each of these real-life examples, it was important to challenge my clients’ thoughts and understand where they came from, as well as reflect on what might have happened if they had accepted them without any form of questioning. A lot of the time, our beliefs and thoughts are based on assumptions that can lead to defaulting habits and behaviours. The work I do as a coach is to raise awareness of self and situation to re-think and generate new ideas and possibilities. In the case of these examples, my clients all concluded that they did in fact have generational stereotypes in some form.

Top Tip

If you are a leader of a multi-generational team, here are some questions to ask yourself to prevent bias:

  • How diverse is your team across each generation?
  • How much time do you spend engaging with each generation?
  • Is your behaviour any different between each generation? If so, how?
  • How many people have you hired from each generation recently?
  • How are you enabling people across each generation to collaborate together?

“We all do better when we work together. Our differences do matter, but our common humanity matters more.”

Bill Clinton


Rethinking some of the biggest generational stereotypes

As a Gen X myself, right in the middle, I’m fascinated to witness how some of the biggest generational stereotypes are being rethought right now.

Traditionalists and Boomers are re-shaping the narrative around aging thanks to major inclusive marketing campaigns that foster a sense of unity, understanding and connection amongst diverse age groups. Boomers’ social media usage has more than doubled since 2021 with people across all age groups appreciating the ‘Grandfluencers’ warmth, authenticity and positivity. And from my own experience recently working on several graduate and high potential talent programmes, I find Millennials, and Gen Z on the contrary to be extremely hardworking and eager to learn.


“Let’s stop generalising and start individualising”

Claire Twigden, Executive Coach


Age does not determine who we are. We’re all individuals and we’re all different with our own preferences, motivators, needs and skills and we deserve to be seen and treated this way. So, let’s stop generalising and start individualising.

Benefits of a multi-generational workforce

There are many benefits of a multi-generational workforce according to leading authors Chip Colney and Lindsey Pollak, that include:

  • Knowledge sharing
  • Enhanced collaboration
  • Higher engagement and retention
  • Deeper customer understanding
  • Greater adaptability
  • Faster innovation
  • An overall more diverse and resilient organisational culture

How to lead and succeed with a multi-generational workforce

Managing this widening representation of age groups with new beliefs and values is a leader’s job and the biggest challenge involves respecting your team’s varied values and boundaries whilst upholding your own.

We recommend a three-stage process to do this.

  1. Be honest and look at what existing stereotypes, silos and barriers exist and understand how these are contributing to the organisational culture.
  2. Ensure there is a shared common purpose across all age groups and identify the bridges that can be built across the generations by asking what rituals, topics and themes unite and bring people amongst different age groups together in the organisation.
  3. Create a psychologically safe environment and lead by example to ensure every voice is heard and considered, regardless of age and seniority. Be curious to understand who your people are to leverage the strengths of each individual across all the generations. Ask what really matters to them and encourage them to communicate their preferences openly. Knowing, rather than assuming will prevent incorrect presumptions based on age and with those detailed insights you can then work on offering individual incentives that really matter to them.

“The competitive advantage of ageing is wisdom.”

Chip Conley


We all have something to learn from each other and Conley advocates that the future of a successful organisation depends on sharing wisdom through mutual mentorship. Wisdom is not determined by age but rather by knowledge, expertise, and curiosity. The older generations have a wealth of experience, good judgement and a large network, but they are also self-aware, humble and hungry to share and learn. The younger generations have their own unique wisdom as they are growing up with greater diversity and rapid technological advancement finding it natural to be agile and accepting of change.

Top tips to break down silos and support generations to share their respective wisdom

  1. Identify wisdom workers in their areas of expertise and use them as role models
  2. Hold regular wisdom talks and shots of inspiration presented by all age groups
  3. Organise mutual mentorship and reverse mentorship programmes based on shared interests
  4. Set up speed mentoring networks where people are paired up and mutually exchange knowledge and expertise
  5. Create employee resource groups focused on wisdom
  6. Ensure a cross generational representation on work projects
  7. Encourage a feedback culture whereby employees feel safe to call out when they witness and experience generational stereotypes
  8. Support with individual and team coaching
  9. Share success stories of what older workers can teach younger workers and what younger workers can teach older workers.

Final thoughts

If there is one thing that unites all employees across all ages, it’s the need to feel valued, empowered and engaged. These are fundamental human needs that exist across all generations and are also the key reasons why organisations lose great people as their needs are not being met.

If organisations, and in particular leaders, can support their employees on an individual basis to understand what will make them feel valued, empowered and engaged, then this can become their competitive advantage in attracting, developing and keeping tomorrow’s talent.

 

 

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