FAQ

We are a leadership and culture change community committed to creating positive sustainable workplaces fit for the future, that exist to serve a greater purpose. We bring decades of experience in leadership development, business psychology, culture change, diagnostics and learning events to select the right methodology to challenge, inspire and create true shift and growth that lasts. We passionately believe that sustainable transformation will only happen when your context is considered in every sense, and that systems are put in place to support the change.

We help leaders to really understand who they are and how they can positively impact their team context, their organisations and society as a whole. Supporting leaders to recognise, appreciate and maximise their impact and potential, in order to create a successful organisational culture that can last.

We have a variety of ways to support your organisations embed and sustain a culture that is fit for the future from coaching, leadership development, team development and culture assessment and development.

Rooted in the desire to seek a space to have more meaningful, challenging and truthful conversations for individuals to tap into their impact and potential, the YC method was created. With over 50 years of experiences in leadership development, business psychology, culture change, diagnostics, and learning events the YC method incorporates all of this into your context to create the right methodology to challenge, inspire and create true shift and growth that lasts. We passionately believe that true shift and sustainability will only happen when your context is considered in every sense, and that systems are put in place to support the change.

We have spent over 50 collective years operating in corporate spaces with traditional teaching style leadership development programmes, offering coaching solutions, culture change programmes and events that felt disconnected from the human beings, offering surface level information and challenge. 

We were desperately seeking a space where we could have more meaningful challenging and truthful conversations, which brought us to creating that space for ourselves and for others to join in too. 

This space is where we can have deep, uncomfortable, challenging and meaningful conversations that uncover painful truths, deep self-introspection and passionate commitment to action. We don’t offer training courses but experiences for individuals, teams and leaders to come together and explore their reality and future visions.  

This might be the dreamers in us but we truly believe in our hearts and supported by the science that people have been creating versions of themselves to fit into a corporate structure that conceals their true potential, and it is time to knock down those structures and free the incredible potential within.

A place where you are challenged to stretch into, uncover and never apologise for being YOU.

Our approach is guided by our values:

You shaped
We believe in valuing, uncovering, unleashing and empowering the uniqueness of individuals. Helping people explore what makes them exceptional and diverse and appreciating this in others as well as ourselves, enables us to collaborate fully and withhold judgement in favour of listening and acceptance, in service of YOU.

Science based
At our heart, we are organisational, science and self-improvement geeks. We strive to assimilate, translate and embed our combined 50 plus years of experience along with current research into everything we do. From informing our YC methodology and everything that underpins our programmes to the events and people experiences, science and self-improvement is always at the heart of our why.

Seek truth
Openness and honesty aren’t just words, they are a mantra that guide our culture. Doing the right thing and the courageous thing by ourselves, colleagues and clients. This is by no means the easy or comfortable option but for us it is essential. We believe in calling it out and naming it, and helping others to find that openness and honesty, often masked and hidden in corporate spaces.

Growth mindset
We believe if you’ve stopped learning and growing, it’s time to create a change. Life is an ongoing lesson, and we strive to reflect on and explore as many of these lessons as possible. We are dedicated to creating space to challenge ourselves and others to learn and grow.

There is no one diagnostic or psychometric tool we use as a business. With over 50 years of experience in leadership development, business psychology, and culture change, we have a broad, eclectic and ever growing mix of tools and resources we call on to ensure the right methodology is used for our clients.

Having said that we hold a strong philosophy around growth mindset and a humanistic approach, which are rooted in strengths-based psychology.

People who are ready to invest in themselves, to give themselves the time and space to grow, develop and challenge their thinking and to explore perspectives and uncover their truth to bring more of themselves to work and life.

A YC coach is a creative, strengths-based, challenging coach with a methodology grounded in (one or more of) appreciative inquiry, positive psychology, gestalt psychology and systems thinking.

Challenge is for you if:
You have a specific challenge or problem you’d like to overcome and you want to explore the results from a particular psychometric profile within the context of a current challenge or programme.

Perform is for you if:
You are ready to explore things in depth and move beyond a specific challenge towards broader self-exploration and growth.

Transform is for you if:
You are ready to take the time to work towards your full potential, uncover hidden barriers and blockers and work towards new habits, success and fulfilment.

Any leader committed to supporting and nurturing the potential in people. Leaders who are ready to give themselves the time and space to grow, develop and challenge their thinking, to explore new perspectives and uncover their truth to bring more of themselves to work and life.

This isn’t a programme to pick up how to guides or management processes, this is a method to uncover what brings you to where you are now and how self exploration and introspection can guide you to a place of happiness and growth, giving you the strength to lead with authenticity.

Online is for you if:
You want to start to explore your personal leadership in your own time and space and be guided to reflect and journal about these observations.

In-house is for you if:
You and a leadership team or group would like to explore your leadership within an organisational structure, to either fit aspects of this programme into an existing programme or to be the standalone leadership programme within your organisation.

Retreat is for you if:
You want to take the time to disconnect and reconnect into who you are and explore your personal leadership. In a setting that will also provide space for daily meditation, silent workshops, breath work, beautiful spaces, nourishing foods and like-minded individuals.

Bespoke is for you and your team if:
Our options don’t quite match your needs then we’d be delighted to co-create the right solutions for you and your leadership context.

People who want to bring consciousness and effectiveness to their team dynamics. For those people who recognise that effective teams don’t just happen, but that effort and work need to go into forming and sustaining high performing teams, at both an individual, team and organisational level.

The YC method is a scientific and empirically-based development programme for helping professionals, based on over 50 years of psychological, behaviour-based team and leadership research. The work focuses on uncovering team purpose, current challenges and behaviours, connecting to feelings, building resilience and energy, connecting to others meaningfully, communicating purposefully and ultimately supporting teams to deliver exceptional results.

Challenge is for you and your team if:
You want to explore the results from a particular psychometric profile and start to build awareness of you as a team and move towards some action.

Perform is for you and your team if:
You are ready to explore things in depth, delve into personal and team awareness, build trust and open up to challenge, as well as explore real word challenges back in the work place.

Transform is for you and your team if:
You are ready to take the time to work towards your teams full potential and effectiveness. Uncover any hidden barriers and blockers and work towards new habits, success and fulfilment

Bespoke is for you and your team if:
Our options don’t quite match your needs then we’d be delighted to co-create the right solution for you and your teams context.

Organisations keen to understand what they have at their heart that makes them unique and different and who are willing to invest time and effort in creating an organisation with a strong, long-lasting, culture, creating a positive impact in the world.

YC’s unique five step culture change process enables a depth of discussion that is simply not possible with other culture change programmes. This creates the level of engagement and commitment needed to ensure that the desired future culture is achieved and sustained. Our methodology is based on decades of research and practice, taking the best from across the world and producing a neat, practical change package that people grasp and put into action.

Originally informed by Dr Paul Brewerton’s doctoral research, the YC Cultured™ model focuses on building the infinite organisation, containing such elements as purpose, strength, respect, growth, collaboration, innovation, excellence, communication, inclusion and perspective.