Age-inclusive cultures for long-term business growth: a masterclass
Virtual masterclass
For the first time ever, five generations are working side by side in the workplace, creating a truly multigenerational workforce. Research shows this new demographic is a powerful potential source of growth and competitive advantage for companies.
And while most leaders appreciate the benefits of a multi-generational workforce, in many cases silos do form, harmful stereotypes are assumed, and managers struggle to tap into the true potential of their diverse employees.
So how can organisations activate age-inclusive cultures for long-term business growth?
Overview
You Collective are proud to bring you this 45 minute practical and interactive masterclass to help you engage your multigenerational workforce.
This free masterclass is aimed at leaders and HR professionals interested in breaking down silos, overcoming barriers to change, and implementing best practices for harnessing the true potential of their people in an age-inclusive way.
*If you are unable to join this event live but would like a recording emailed to you, please still register with your details.*
What you'll learn
In this session, you can expect to learn about:
- The unique differences and value that each generation brings to the workplace
- How to challenge perceptions and misconceptions you may have
- The business benefits of building and engaging a multigenerational workforce
- Effective leadership in the context of a multigenerational workforce
- Best practices to create an age-inclusive culture

About your hosts
Claire Twigden is an executive coach and leadership development facilitator with more than 20 years’ experience in people engagement and workplace transformation. Thanks to her experience in senior marketing and communications roles in London, Paris, Hong Kong and Geneva, Claire has a solid understanding of international business and organisational dynamics. Claire believes that people are the most important asset and differentiator to an organisation and supports leaders to create inclusive work environments that foster collaboration, communication, and mutual respect.
Zara Bates is co-Founder and Creative Director of You Collective. An accredited executive coach and passionate facilitator, Zara specialises in intentional and conscious leadership, fostering trusting teams, and crafting infinite organisational cultures. With over 18 years of expertise, she has guided and inspired numerous business leaders across diverse sectors. Zara’s dedication shines as she draws themes and parallels across industries, creating a dynamic support system for her clients. Particularly driven to empower leaders from diverse backgrounds, Zara unleashes their potential and identifies impactful pathways for success.
Looking for more information?
If you’re interested in learning more about any of our events, or have any related queries, please email us on the below link and someone from our team will reply.
